The product is for teeth cleaning / breath freshing. If your dog doesn't bite the thing into pieces it will not serve it's function and will be ingested whole -- which appears the case in the above incident. IMO, anyone who gives a treat designed to be crunched to a dog that gulps instead of crunching should not have a dog as they are criminally negligent.
And no, not everything edible is digestible. All that brown stuff that comes out in the end is the undigestible parts of the edible items. You want this, which is why you are recomended to have a diet high in (undigestible cellulose) fiber. Tomato seeds are not only undigestible, but survive the process ready to germinate in the provided fertilizer.
This is hype aimed at winning a deep pockets lawsuit over deaths caused by the consumers' stupidity. The majority of the money to go to the lawyers.
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