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Originally Posted by AceJay
This. How is it a people's car if it' priced 6 grand more than a Versa, and 8-10 more than a Hyundai?
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It's not "The People's Car", those days are long gone. The current VW Fox (ROW, Lupo replacement) is a low-priced vehicle but it's very doubtful to be sold here. Supposedly, VWoA (sorry, VWGoA) is looking into offering the Polo in the NAR, versus only ROW. A car to compete with the Yaris, Versa, Fit, etc.
The New Beetle is like the new Mini - it's on the lower end of the spectrum but not "cheap" by any means. They're no longer the basic vehicle that the masses could easily afford (Ford Model T?), but a vehicle that offers modern comfort and safety while playing on a very marketable point - nostalgia. Fiat is doing that with the reborn 500. But nostalgia can be sold - new Mustang? Charger? Challenger? Camaro? All made to resemble their namesakes and to tweak memories of people who used to have them. $$$