I just spec'd one out for $42,725. That's VERY comparable to BMW's 5-series and the Mercedes E320. I'd never pay that for a new VW, but in another year when the market is a little more saturated, you'll be able to pick up the same car for around $30k. VW resale isn't the best in the word, and that's a double-edge sword.
I love the look of the CC, but I'll have to see it in person and drive it before I'd make a decision. I didn't see an option for a manual transmission and that's just a damn shame!
