Women Buyers Still want the NB!
From our Toronto Star "Wheels" section of June 19, 2010...
"Volkswagen will be quite happy whether or not men or women buy its new 2011 Jetta when it arrives this fall. But the German automaker's new Beetle continues to top the wish lists of female new-car buyers.
That's according to a survey from the US-based "TrueCar" industry researcher, which looked at more than 13 million new-car registrations over the past two years.
With more than 56 per cent of its owners women, the Beetle easily surpasses the industry ratio of 36 per cent female new-car buyers, this despite women making up 51 per cent of the US population."
So, if someone says the NB is a chick's car, they may be correct, although 12 years of owning one, I'm fine with that!
Howie
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Howie
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