VWoA December 2005 Sales Report

[ASurroca]

04 January 2006
VOLKSWAGEN OF AMERICA REPORTS DECEMBER SALES RESULTS
JETTA SALES LEAD THE WAY WITH AN INCREASE OF 55% FOR DECEMBER; NEW PASSAT RECORDS INCREASE OF 13.3% FOR MONTH

AUBURN HILLS, Mich. – Volkswagen of America, Inc. reported December 2005 sales of 25,956, marking the brand’s best monthly sales of 2005 with an increase of 20.9 percent over the same period in 2004 when sales were 21,469. The strong December sales brought Volkswagen’s total 2005 sales figure to 224,195 versus 2004’s total of 256,111, representing a year-over-year decrease of 12.5 percent.

Significant in the overall December results was the continued sales growth of the recently redesigned Jetta and the new Passat that hit the market last year. Jetta sales for December of 2005 were 12,142, an increase of 55 percent over 2004’s mark of 7,835. For the year, the Jetta recorded overall sales of 104,063 versus 2004’s total of 91,790, a 13.4 percent rise.

With growing retail availability of model, engine, and transmission choices since its launch late last summer, the new Passat sales for December 2005 were 6,640 compared to 2004’s results of 6,584, an increase of 0.9 percent.

Other models that helped propel December 2005 sales included the newly refined New Beetle, up 20.7 percent for the month, and the Golf and GTI that saw combined upswing of 6.5 percent for the final month of the year.

Volkswagen also recorded strong TDI diesel sales for 2005, even with limited availability in some models, with an overall 2005 mark of 29,072 versus 2004 when TDI sales of all models were 26,746.

source: VWoA press release

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Full itemized sales table available here

For the first time in a while, New Beetle sales have stopped tanking. New Beetle Coupe and Convertible sales combined were 3200 for December, an almost 21% improvement over last year (but still far less than New Beetle sales during the first few years of production).

Meanwhile, the Jetta's sales continue to skyrocket, about 68% more than last year at this time. I think it's notable that the Jetta passed the 100,000 mark this year. The Passat sedan, while also seeing an increase, is starting out slowly, it appears. Note that it takes a little while for the effect of a redesign to show up in sales.

Also, the Touareg, while still in a slump, isn't in the negative as much as before (-13.8%). Considering that SUV sales across the board plummeted in recent months, this isn't too shabby.

[Dorado]

Thanks for the info, and for the positive spin!

I find it interesting that they sell just slightly more Touaregs than they do Golf/GTI's. And New Beetles if considering HT and Conv together sell twice as much as the Golf/GTI.

2004/2005

Touareg: 27k/18k

NB HT: 21k/17k
NB C: 21k/19k

Golf/GTI: 24k/15k